Advertisers ask for impressions. Hand them a witness.
A 7-day Audience Certificate for any billboard, storefront screen, or indoor display: pedestrians and vehicles counted from video in the visibility zone, hourly impression profile with industry-standard multipliers, formatted for your media kit. $99 per face.
$99 per face · No hardware · Numbers straight into your media kit
The deal at stake
Advertisers ask one question. Your whole rate card rests on the answer.
“How many impressions?” — you have the face, the location, and a price. What you don't have is a number a media buyer will actually believe.
Budgets flow to the screens with dashboards
Programmatic and enterprise DOOH ship an impressions number by default. A face that can't show one quietly drops off the media plan.
You discount to close the gap
With no evidence behind the rate card, the only lever left is price. Every unverified face negotiates down from a number nobody trusts.
The measurement bureaus price you out
Geopath membership and Quividi's per-screen software are built for enterprise networks — an operator with 5–100 faces can't reach that floor.
What's really on the table isn't a report fee — it's the CPM an advertiser will accept. Certify the face and the number defends itself.
How it works
From any camera to an Audience Certificate in three steps
No hardware, no installers, no enterprise contract — the same counting engine behind every StreetProof study.
Point a camera at the face
Film the visibility zone with a phone, or send footage from a camera you already have. No sensors, no per-screen software, nothing to mount.
We count what passes
Every pedestrian and vehicle crossing the visibility zone is counted from video, then weighted with OAAA-style passenger and visibility multipliers.
Get your Audience Certificate
Within 72 hours: an hourly impressions profile for that face, a stated method, and a QR-verifiable sheet that drops straight into your media kit.
The artifact
One face. One Audience Certificate. One number a buyer will believe.
Not a dashboard subscription and not a raw CSV — a single, dated, verifiable sheet built to live in your media kit.
Audience Certificate
Face DT-014 · Storefront DOOH
Rua de Santa Catarina · Porto
Weekly audience · visibility zone
63%
37%
Supports a €7.20 CPM
Visibility-zone counts × OAAA-style passenger & visibility multipliers.
illustrative figures
What’s on every Audience Certificate
Hourly impression profile
Impressions per hour across seven days, so you can price dayparts instead of guessing a flat daily number.
Pedestrian & vehicle split
Each audience counted separately and weighted with OAAA-style passenger and visibility multipliers.
The visibility zone, stated
We publish the exact zone we counted within — a specific, defensible catchment, not a vague radius.
The CPM it supports
The number expressed in the language a media buyer already uses, ready to justify your rate card.
QR-verifiable & white-label
Anyone can verify the method behind the seal, and the sheet drops straight into your media kit.
Real proof, not adjectives
Don't take our word for the number. Audit ours.
Every claim on this page is backed by something you can open right now — a live report, the raw overlay, and the real street data underneath.
Showcase study
The real 7-day report
A complete seeded study dashboard — score, hourly profile, day-by-day matrix and benchmark. The exact engine that produces every Audience Certificate.
Open the showcase reportAnnotated overlay
Watch it count, frame by frame
A 60-second overlay clip: every silhouette boxed, tracked, and counted as it crosses the line. This is the audit trail behind the numbers.
Watch the overlay clipStreet Traffic Explorer
Explore real measured traffic
Browse ground-truth street traffic on the StreetProof hub — the same real-world data layer your visibility-zone counts are built on.
Explore live dataPriced against the CPM uplift
One certified face that supports a $1 higher CPM pays for its certificate in the first campaign.
Audience Certificate
7 days, sampled
The per-face evidence that justifies your rate card.
- Hourly impression profile
- OAAA-style multipliers
- Visibility-zone method stated
- White-label numbers
20-face network
Up to 20 faces
Quarterly certification for a whole small network.
- Twenty faces
- Quarterly refresh
- Network media kit
- Priority processing
The CPM uplift pays for it.
“We count silhouettes, not people. No faces. No identities.We measure presence in the visibility zone — never attention, never a person.”
No facial recognition — ever
Presence in the zone, not attention claims
Low-resolution processing by design
GDPR & EU AI Act aligned
FAQ
Questions a media buyer would ask
How do you calculate impressions?
We count the pedestrians and vehicles that pass through a face's visibility zone in the video, then apply industry-standard passenger and visibility multipliers (OAAA-style) to turn raw counts into an impressions figure. Every step is stated on the certificate so a buyer can follow the math.
Does this fit how advertisers already buy OOH?
Yes. The certificate expresses audience as impressions with a documented method, so it slots into existing media-buying math and CPM calculations instead of asking a buyer to trust a brand-new metric.
Do you count vehicles as well as pedestrians?
For roadside and mixed faces, yes — vehicles are counted separately and weighted with a passenger multiplier. For a pure storefront or indoor screen, the count is pedestrian-only. The split is shown on every certificate.
What is the “visibility zone”?
It's the area in front of the face where the ad is actually legible — the region we count within. We state the zone we used so the number means something specific, not a vague catchment.
Do you track or identify people?
No. We count silhouettes crossing a line — no faces, no identities, no eye-tracking or attention claims. Video is processed at low resolution and deleted within 30 days, or instantly on request.
How accurate is the number?
We sample across the seven days and report a confidence interval that reflects counting noise — not a fabricated global accuracy percentage. Dense scenes are flagged with honest error bands rather than hidden, and the raw overlay is there for you to audit.
How do I use the certificate in my media kit?
The sheet is white-label-ready: drop the hourly impressions profile and per-face number straight into your rate card or proposal. One certified face that supports even a $1 higher CPM typically pays for its certificate in the first campaign.
Field guide
How to measure, prove, and price OOH audience
OOH Audience Measurement for Small Operators: How to Prove Impressions Without an Enterprise Contract
A plain-language guide to OOH audience measurement for small operators: prove billboard and DOOH impressions advertisers believe, without an enterprise contract.
ReadJun 2026Panel Data vs Ground-Truth Counting: Where OOH Impression Estimates Go Blind
Panel data vs ground-truth counting for OOH: where mobile-panel and bureau impression estimates go blind, and when a small operator needs a per-face count.
ReadJul 2026What 'Accurate' Really Means for an Impressions Number: MAPE and Confidence Intervals
What 'accurate' really means for an OOH impressions number: MAPE and confidence intervals explained in plain language, and why a single accuracy badge misleads.
ReadJul 2026Put a real number on every face you sell.
Certify your first face for $99, watch your Audience Certificate land in 72 hours, and quote your next CPM with evidence behind it.